Why is everyone so afraid of Google+Yahoo
Sunday, September 21st, 2008Adsense will only be king until a site thinks they can make more money by not making their own system. The risk/cost of making their own system is should be more than the amount of money that they get through a deal.
Also, focusing on a search engine as a revenue stream is something that is old hat. The Crome Omnibar and Firefox both function as searches without page impressions for Google. Some print/tv advertising now takes advantage of this. Keywords are coming back and the whole searchengine/domainname experience is on its way out.
Google isn’t in trouble if their search page drops in usage either. Adsense is just embedded search dressed up as advertising.